The Asian tiger mosquito is an invasive species, present in France for two decades, which is responsible for significant nuisances and can transmit serious diseases. We use DCE and CVM to value the reduction of these nuisances and health risks, and to estimate WTP for prevention and control measures. Our results show that populations are firstly sensitive to the risk of contracting mosquito-borne diseases. In addition, the current communication efforts of the public authorities on the issue are not deemed satisfactory and the population is willing to pay to improve them. Econometric analysis highlights the existence of three categories of people: a group mainly averse to health risk, another more sensitive to the nuisance, and a third indifferent between them. WTP are mainly influenced by actual expenditure on repellents and insecticides, place of residence and individual income.

Invasive species, Asian tiger mosquito, Contingent valuation method, Discrete choice experiment, Risk and nuisance cost